← back to ship log
- What ran — A second paid test for the OurNanny beta went live on Reddit, with a fixed end date.
- iPhone only — Targeting was narrowed to iPhone users, since the beta is iPhone-only, and it held.
- Five headlines — The rotation was cut to five: two returning lines, one that hadn’t had a turn, and two drawn from how parents describe the job in nanny communities.
- Where it pointed — The ad pointed at the new payday-card homepage, tagged as its own campaign so the two tests could be told apart.
→ See it live